![]() ![]() How Google displays your result determines whether people want to click on your listing or someone else's. But the snippet is something that is crucial to your SEO efforts, because that determines how it displays in the search result. We'll talk about schema and other kinds of markup later on. The URL, while Google sometimes truncates those, also used in the snippet as well as other elements. There's an even higher percentage where the title is used. But, in fact, there's a high percent of the time when the actual meta description from the page is used. I know it seems like sometimes they don't. ![]() Yes, Google still does use the meta description quite frequently. Publish compelling title tags and meta descriptions Huge credit to Dan Kern, on Twitter, for the great suggestion on this one.ĥ. Next, we're trying to serve the searcher's goal and solve their task, and we want to do that better than anyone else does it on page one, because if we don't, even if we've optimized a lot of these other things, over time Google will realize, you know what? Searchers are frustrated with your result compared to other results, and they're going to rank those other people higher. So to the degree that that is possible, I would certainly urge you to do it. Why is that? Well, because if we do that, we make amplification, we make link building, we make social sharing way more likely to happen, and our content becomes more credible, both in the eyes of searchers and visitors as well as in Google's eyes too. First, we want an actually credible, worthy of amplification person or persons to create the content. Have the most authoritative person create content that will serve the searcher's goal ![]() Thanks to Gaetano, for the great suggestion on this one.Ĥ. If you can find holes where, hey, no one is serving this, but I know that people want the answer to it, you might be able to fill that gap and take over that ranking position. What does Google think is the content that will answer this searcher's query? You're trying to figure out intent, the type of content that's required, and whatever missing pieces might be there. I want you to do some SERP investigation, meaning perform a search query in Google, see what comes back to you, and then figure out from there what Google believes to be relevant to the keywords searches. Investigate the SERP to find what Google believes to be relevant to the searcher When you do that, we now have a primary and a secondary set of keywords that we can target in our optimization efforts. ![]() So the intent behind of all of these terms and phrases should be the same so that the same content can serve it. What you want here is a primary keyword and hopefully a set of related secondary keywords that share the searcher's intent. Those should be problems that your organization, your website is actually working to solve, that your content will help them to solve. We need to know and to uncover the words and phrases that searchers are actually using to solve or to get answers to the problem that they are having in your world. Without it, none of the rest of this stuff even matters. So we want Googlebot's spiders to be able to come to this page, to understand the content that's on there in a text readable format, to understand images and visuals or video or embeds or anything else that you've got on the page in a way that they are going to be able to put into their web index. But when we pull out, when we go broad, I think that just a few items, in fact just the nine we've got here can basically take you through the majority of what's required to rank in the year ahead. There is a ton of detail to ranking in the SEO world, to try and rank in Google's results. I have credited some folks here when they've contributed. I sent out a tweet asking folks, " Send me a brief checklist in 280 characters or less," and I got back some amazing responses. So I know that many of you sometimes wonder, "Gosh, it feels overwhelming to try and explain to someone outside the SEO profession how to get a web page ranked." Well, you know what? Let's explore that a little bit this week on Whiteboard Friday. This week we're going to run through how to rank in 2018 in a brief checklist format. Howdy, Moz fans, and welcome to a special New Year's edition of Whiteboard Friday. & amp lt span id="selection-marker-1" class="redactor-selection-marker"& amp gt & amp lt /span& amp gt This edition of Whiteboard Friday covers a nine-point checklist of the major items you've got to cross off to rank in the new year - and maybe get some hints on how to explain it to others, too.Ĭlick on the whiteboard image above to open a high-resolution version in a new tab! In an increasingly complicated field, to do well you've got to have a good handle on a wide variety of detailed subjects. It's hard enough as it is to explain to non-SEOs how to rank a webpage on Google. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |